You know how you stumble upon something really cool, unique words sometimes and just can’t wait to use them? Well, I learned a really odd one today: “Technorati.”
It’s a proper noun because it is the name of a search engine. This search engine searches blogs. This means I can search for topics like “turtles” and hopefully find exciting results of things to read.
Nope. Not really. All I got back initially was posts related to the Teenage Mutant Ninja Turtles. Now, if I were a seven-year-old boy, life would be grand and I would be set. As it is, I’m not, so blogs about turning a minivan into some souped-up Turtle-Mobile is not my cup of tea.
(Image from hiphoprevolution‘s blog.)
I also learned about Google Bombs, but that word is not nearly as fun. Plus, Google Bombs are a shameless, self-promoting way to drive traffic to your website.
On that note (shameless self-promoting), let’s touch on the topic of paying cash-monies to Google to get a site on the top of the results page. This practice is called “sponsored links” and the results are in a boxed off, labeled area in the search results. This is acceptable because these companies freely acknowledge (by virtue of the blue box) that they are paying money for placement.
What is not acceptable? Building and buying multiple websites, only to put one URL to real use as an informing tool and abusing the other URLs as mirrors to move unsuspecting users back to the initial, single informing tool website. The number of links between websites is factored in to a website’s relevance and ranking, so to link dummy sites up with a real site is the type of thing that hurts less wealthy entrepreneurs.
(Wicked awesome art: Mirrored Room, 1966, Lucas Samaras. Compliments of Albright-Knox Art Gallery- check out the rest of the site from the link, it’s a pretty cool piece.)
“I have the money, so if I can buy more, that’s what I should get to do.”
No. Sorry. Squashing out the competition in a forced spending contest is unethical and will reflect poorly on your company when word gets out. (In the case of dodgy activities, it is always a case of “when” you’ll get caught, and how badly you’ll get burned, not “if.”)
There’s no limit on word of mouth, though, so more power to you.
The point is to reach out, the new old-fashioned way. Commit to spending X amount of time each week reaching out to real and cyber colleagues, commenting on posts, following other people online (via Twitter or something, not stalking), and generally networking. In one of my night classes, part of my grade is based on who I reach out to in my career field. I am graded on my ability to start a dialogue with someone and forge a personal connection.
Now, this is a perfect situation where trite phrases like, “If you can’t stand the heat, get out of the kitchen” come in handy…